IT'S IRONIC
BECAUSE THAT'S
NOT WHAT WE MAKE HERE

THE GEN-Z CREATIVE MEDIA AGENCY BORN OUT OF THE NEED TO EMBRACE HUMAN AUTHENTICITY & REJECT GEN AI

Established in 2025 and based in Aotearoa, New Zealand, ONLYBADVISUALS // OBV is a creative media agency devoted to the art of visual storytelling. Specializing in photography, filmmaking, and motion graphics, the agency approaches each project as an opportunity to explore, experiment, and reveal new perspectives through bold and intentional work.

OUR CORE
PRICINPLES

Creating something that endures starts with a solid foundation.
Having a clear ethos and guiding principles is essential. At OBV, everything we do revolves around our 3 core principles below

EMBRACE
HUMAN
CREATIVITY

We don’t see creativity as just a deliverable, it’s the foundation of everything we do. Every project, begins with curiosity and exploration. We encourage experimentation in our workflow: testing new techniques, pushing visual boundaries, and approaching challenges with fresh perspectives.

01.

FOSTER
CREATIVE
CONNECTIONS

Collaboration for us isn’t just an ideal, it drives everything we do. Through our Creative Network, we connect with freelancers across Aotearoa New Zealand, giving them work, amplifying their voices, and bringing their unique perspectives into every project. The result: work that’s richer, bolder, and shaped by the power of collective creativity.

02.

LEAVE AN
ARTISTIC
LEGACY

We aim to create a lasting legacy, empowering our clients, inspiring their audiences, and shaping the broader arts and creative culture. Every project is an opportunity to build something that endures, pushing boundaries and exploring ideas that resonate far beyond the moment. Our work strives to influence, inspire, and spark dialogue long after it’s made, helping OBV itself stand as a creative company built to last.

03.

OUR NAME IS
IRONIC

ONLY "BAD" VISUALS ISN'T LITERAL

It’s a bold statement, a protest against the polished, the formulaic, and the predictable, against the ways art is judged and trends try to dictate creativity. It speaks to the ever-changing landscape of marketing, advertising, and visual culture. We embrace the imperfections that make our work human, creating raw, daring visuals that provoke thought, stir emotion, and leave a lasting impression.

OUR NAME IS
IRONIC

ONLY "BAD" VISUALS ISN'T LITERAL

It’s a bold statement, a protest against the polished, the formulaic, and the predictable, against the ways art is judged and trends try to dictate creativity. It speaks to the ever-changing landscape of marketing, advertising, and visual culture. We embrace the imperfections that make our work human, creating raw, daring visuals that provoke thought, stir emotion, and leave a lasting impression.

JOIN OUR
CREATOR NETWORK

JOIN OVER 100+ PASSIONATE FREELANCERS ACROSS NEW ZEALAND

It's not a cult, we swear.
Just a group of creatives.
Building the future of creative media.

Kia Ora, I’m Leon Resnikov, a 24-year-old New Zealand-born Ukrainian Kiwi creative based in Aotearoa. I’ve spent over a decade behind the camera, working across fashion, weddings, lifestyle, food, commercial, real estate, and business photography. Alongside this, I studied film and business at Massey University, which has given me a deeper understanding of storytelling, production, and how visual content fits into broader brand strategy. This combination of experience and education allows me to adapt to any environment or brief with confidence and bring every creative vision to life.

After years of working as a solo creative, I realized that the work I wanted to make required more than just one perspective. That’s why I shifted my focus to building OBV, a creative media agency where I could collaborate with a select group of talented freelance creatives from across Aotearoa New Zealand. Together we produce bold, authentic visuals and bring ideas to life in ways that resonate deeply with audiences.